1. INTRODUCTION

This privacy notice provides you with details of how we collect and process your personal data through your use of our site
https://pearsonsofduns.co.uk, including any information you may provide through our site when you purchase a product or
service, sign up to our newsletter or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

Pearsons of Duns Ltd is the data controller and we are responsible for your personal data (referred to as “we”, “us” or
“our” in this privacy notice).

We have appointed a Data Protection Officer who is in charge of privacy related matters for us. If you have any questions
about this privacy notice, please contact the Data Protection Officer using the details set out below.

Contact Details

Pearsons of Duns Ltd
Michael Doyle (Data Protection Officer]
Email address: [email protected]
Postal address: Cheeklaw Centre, Station Road, Duns TD11 3EL
Telephone number: 01361 882277

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information
Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be
grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time
your personal information changes by emailing us at [email protected]

 

2. WHAT DATA DO WE COLLECT ABOUT YOU

Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process certain types of personal data about you as follows:

Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and
gender.
Contact Data may include your billing address, delivery address, email address and telephone numbers.
Financial Data may include your bank account and payment card details.
Transaction Data may include details about payments between us and other details of purchases made by you.
Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in
types and versions, time zone setting and location, operating system and platform and other technology on the
devices you use to access this site.
Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback
and survey responses.
Usage Data may include information about how you use our website, products and services.
Marketing and Communications Data may include your preferences in receiving marketing communications from us
and our third parties and your communication preferences.

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in
itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website
users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be
identified from it, then it is treated as personal data.

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or
ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership,
information about your health and genetic and biometric data. We do not collect any information about criminal
convictions and offences

.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not
provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or
services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have
ordered but if we do, we will notify you at the time.

 

3. HOW WE COLLECT YOUR PERSONAL DATA

We collect data about you through a variety of different methods including:

Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us
by post, phone, email or otherwise, including when you:

•order our products or services;
•create an account on our site;
•subscribe to our service or publications;
•request resources or marketing be sent to you;
•enter a competition, prize draw, promotion or survey; or
•give us feedback.

Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your
equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar
technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please
see our cookie policy at https://pearsonsofduns.co.uk/pages/cookie-policy for further details.
Third parties or publicly available sources: We may receive personal data about you from various third parties and
public sources as set out below

• analytics providers such as Google based outside the EU;
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Shopify,
Paypal, Amazon and EBay based inside OR outside the EU.
• Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

 

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when legally permitted. The most common uses of your personal data are:

• Where we need to perform the contract between us.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights
do not override those interests.
• Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending
marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any
time by emailing us at [email protected]

Purposes for processing your personal data

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will
process such data. We have also explained what our legitimate interests are where relevant.
We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are
using your data. Please email us at [email protected] if you need details about the specific legal ground
we are relying on to process your personal data where more than one ground has been set out in the table below.

 

 

Purpose/Activity Type of data Lawful basis for processing
To register you as a new customer (a) Identity
(b) Contact
Performance of a contract with you
To process and deliver your order
including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to
us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and
Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to
recover debts owed to us
To manage our relationship with you
which will include:
(a) Notifying you about changes to our
terms or privacy policy
(b) Asking you to leave a review or take
a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and
Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep
our records updated and to study how
customers use our products/services
To enable you to partake in a prize
draw, competition or complete a survey
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and
Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to
study how customers use our products/services,
to develop them and grow our business
To administer and protect our business
and our site (including troubleshooting,
data analysis, testing, system
maintenance, support, reporting and
hosting of data)
(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests for
running our business, provision of
administration and IT services, network security,
to prevent fraud and in the context of a business
reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation
To deliver relevant content and
advertisements to you and measure
and understand the effectiveness of our
advertising
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and
Communications
(f) Technical
Necessary for our legitimate interests to study
how customers use our products/services, to
develop them, to grow our business and to
inform our marketing strategy
To use data analytics to improve our
website, products/services, marketing,
customer relationships and experiences
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests to develop
our products/services and grow our business

 

Marketing communications
You will receive marketing communications from us if you have:

(i) requested information from us or purchased goods or services from us; or
(ii) if you provided us with your details and ticked the box at the point of entry of your details for us to send you
marketing communications; and
(iii) in each case, you have not opted out of receiving that marketing.

We will not share your personal data with any third party for marketing purposes.

You can ask us to stop sending you marketing messages at any time [by logging into the website and checking or unchecking
relevant boxes to adjust your marketing preferences] OR by emailing us at [email protected] at any time.
Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a
result of a product/service purchase, warranty registration, product/service experience or other transactions.

 

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need
to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how
the processing for the new purpose is compatible with the original purpose, please email us at
[email protected]
If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify
you and we will explain the legal ground of processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.

 

5. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4
above:

• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal,
insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant
jurisdictions who require reporting of processing activities in certain circumstances.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in
accordance with the law. We only allow such third parties to process your personal data for specified purposes and in
accordance with our instructions.

 

6. We do not transfer your personal data outside the European Economic Area (EEA).]

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal
data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain
criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your
personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by
ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of
protection for personal data by the European Commission; or
• Where we use certain service providers, we may use specific contracts or codes of conduct or certification
mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
• Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US
Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the
US.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the
right to withdraw this consent at any time.
Please email us at [email protected] if you want further information on the specific mechanism used by
us when transferring your personal data out of the EEA.

 

7. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or
accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those
employees, agents, contractors and other third parties who have a business need to know such data. They will only process
your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable
regulator of a breach where we are legally required to do so.

 

8. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the
purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the
personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which
we process your personal data and whether we can achieve those purposes through other means, and the applicable legal
requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data)
for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research
or statistical purposes in which case we may use this information indefinitely without further notice to you.

 

9. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include
the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please email us at [email protected]

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge
a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with
your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your
personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not
disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in
relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your
request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you
updated.

 

10. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those
connections may allow third parties to collect or share data about you. We do not control these third-party websites and
are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice
of every website you visit.

 

11. COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you
disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
For more information about the cookies we use, please see https://pearsonsofduns.co.uk/pages/cookie-policy.

Cookie Policy
What are cookies?

Cookies are small text files that are placed on your computer, smartphone or other device when you
access the internet.

Why are cookies essential to Pearsons of Duns websites?

This website, along with many others, uses cookies. Cookies let users navigate around sites and
(where appropriate) let us tailor the content to fit the needs of our site’s visitors. Without cookies
enabled we can’t guarantee that the website and your experience of it are as we intended it to be.

None of the cookies we use collect your personal information and they can’t be used to identify you.

Types of cookies

The length of time a cookie stays on your device depends on its type. We use two types of cookies on
our websites.

Session cookies are temporary cookies which only exist during the time you use the website (or more
strictly, until you close the browser after using the website). Session cookies help our websites
remember what you chose on the previous page, avoiding the need to re-enter information.

Persistent cookies stay on your device after you’ve visited our website. For example, if you tick the
‘Remember my ID’ box when you log onto Online Banking a persistent cookie will be used so that the
site remembers your choice the next time you use it. Persistent cookies help us identify you as a
unique visitor but don’t contain information that could be used to identify you to another person.

You can find below more information about each individual cookie and how to recognise them:

Persistent
store.p Contains cookies that are used to store anonymous identifiers. They enable the
optimisation platform to remember a visitor and to serve them with the appropriate content
while ensuring a fast load of the web page. mmapi.store.p is indexed; this means when
mmcore.store.p.0 is full, a new cookie mmcore.store.p.1 is created to contain the information
that couldn’t be stored in the initial cookie.
• Session
tst This cookie is used by the platform as a test to see whether or not browser settings allow
cookies to be set on the end-user machine.
store.s This cookie contains information about the Maxymiser tools that are enabled, for
example, QA Tool. mmapi.store.s is indexed; this means when mmcore.store.s.0 is full, a new
cookie mmcore.store.s.1 is created to contain the information that couldn’t be stored in the
initial cookie.
Custom
mm_[description]Sometimes we need to create a custom cookie to deliver particular
functionality on the website. When we do this we prefix them with mm_ , so you know it’s us.

 

At Pearsons of Duns we use cookies in the following ways:

• In our online order forms. Without cookies enabled you won’t be able to shop for our products

We also use web analytics services from other companies to track how visitors reach our site and the
path they take through it. These companies use cookies to help us improve our service to you.

 

How do we use Cookies?

We use Google Analytics to count the number of visitors to the site and tell us things like which pages
are most popular, how long visitors spend on a page and the average number of pages viewed. This
works through cookies, but they don’t tell us who you are or send us any personal information about
you. Find out more about how these cookies are used on the Google privacy site

 

How to Manage Cookies

You can delete cookies stored on your computer or change your privacy settings at any time through
your browser settings. Visit www.aboutcookies.org, this provides comprehensive information on
cookies on a wide variety of browsers.

If you want to restrict or block the cookies we set, you can do this through your browser settings. The
‘help’ function within your browser should tell you how.

To learn about controlling cookies on the browser of your mobile device please refer to your handset
manual.

 

Cookies in emails

As well as the cookies we use on our websites, we use cookies and similar technologies in some
emails. These help us to understand whether you’ve opened an email and how you’ve interacted with
it. If you have enabled images, cookies may be set on your computer or device. Cookies will also be
set if you click on any link within the email. The types of cookies we use are:

Link tracking: our emails contain a number of hyperlinks, each of which has a unique tag. When you
click on one of these links the mailing company logs the click so that we can understand who has
clicked through from an email to our website. We use this information to tailor future messages to
you.

 

What happens if I don’t allow website to send me cookies?

This website will still work and you will be able to get the information you need from it. It means we
won’t be able to monitor how you use our site and help us make it as useful as possible.

If you don’t want to accept cookies from our emails, simply close the email before downloading any
images or clicking on any links. You can also set your browser to restrict or reject cookies. These
settings will apply to all cookies on websites and emails.

In some instances, depending on your email or browser settings, cookies in an email may be
automatically accepted (for example, when you’ve added an email address to your address book or
safe senders list). Please check your email browser or device instructions for more information on
this.

For more information on Pearsons of Duns privacy policy, visit www.pearsonsofduns.com